Director of Marketing

JOB SUMMARY:
To develop and supervise all marketing activities. Works under the chief operating officer and develops sales forecasts as well as advertising and promotional programs and pricing strategies. Directs the sales and marketing managers and, through them, the entire sales and marketing forces.

ESSENTIAL FUNCTIONS:

1. Develops and evaluates all advertising and promotional programs. Must personally approve all major marketing campaigns.
2. Works with the chief financial officer to develop pricing strategies for all products.
3. Reports directly to the chief operating officer with all proposals and prepares periodic reports giving results of marketing and sales efforts.
4. Gives direct supervision to national sales and marketing managers and, through them, the entire sales and marketing forces.
5. Prepares sales forecasts, and predicts future profits based on volume and costs projected by the accounting department.

ADDITIONAL RESPONSIBILITIES:

1. Performs other allied duties as assigned by supervisor.

KNOWLEDGE, SKILLS, AND ABILITY:

1. Bachelor’s degree or equivalent required; M.B.A. or C.P.A. degree preferred.
2. Over 10 years of experience in sales and marketing management with supervising a diverse, national sales force preferred.
3. Good knowledge of accounting and finance to analyze and evaluate marketing programs and pricing policies.
4. Demonstrated creative ability to evaluate advertising and promotional programs.
5. Excellent oral and written communication skills to develop an enthusiastic and competent sales and marketing staff.